{"product_id":"sumc-sx11el-chain-11-speed-aurum","title":"SUMC SX11EL Chain 11 Speed Aurum","description":"\u003cp style=\"text-transform:uppercase;letter-spacing:2px;font-size:12px;color:#8a8a8a;font-weight:700;\"\u003eSUMC · 11-SPEED CHAIN\u003c\/p\u003e\n\u003ch2\u003eSX11EL Aurum — Gold-Plated Performance\u003c\/h2\u003e\n\u003cp\u003eA striking gold finish backed by SUMC's oil-storing seal tech and nano composite plating, built to run smooth and stay protected ride after ride.\u003c\/p\u003e\n\u003cdiv style=\"background:#f4f4f4;border-radius:10px;padding:20px 24px;text-align:center;margin:20px 0;\"\u003e\n\u003cdiv style=\"font-size:32px;font-weight:800;\"\u003e10,000 KM\u003c\/div\u003e\n\u003cdiv style=\"text-transform:uppercase;letter-spacing:1px;font-size:12px;color:#8a8a8a;\"\u003eRated Riding Distance, Oil-Sealed Pins\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:20px 0;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"width:50%;border:1px solid #e5e5e5;padding:16px;vertical-align:top;\"\u003e\n\u003cdiv style=\"font-size:20px;\"\u003e✨\u003c\/div\u003e\n\u003cb\u003eNCP Nano Composite Plating\u003c\/b\u003e\u003cp style=\"color:#8a8a8a;font-size:13px;margin:4px 0 0;\"\u003eStable from -100°C to 260°C, resists organic solvents, self-lubricating, non-stick and easy to clean.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width:50%;border:1px solid #e5e5e5;padding:16px;vertical-align:top;\"\u003e\n\u003cdiv style=\"font-size:20px;\"\u003e💧\u003c\/div\u003e\n\u003cb\u003eOil-Sealed Pins\u003c\/b\u003e\u003cp style=\"color:#8a8a8a;font-size:13px;margin:4px 0 0;\"\u003ePatented O-ring seals keep lubricant inside every roller, rated for up to 10,000km of riding.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch3\u003eWhat \"EL\" Means in the Name\u003c\/h3\u003e\n\u003cp\u003eSUMC's tier naming describes exactly how a chain is machined. This is an \u003cstrong\u003eEL\u003c\/strong\u003e chain — the side plates have cut-outs, but the pins are solid (not hollow). Step up to the \u003cstrong\u003eSL (Super Light)\u003c\/strong\u003e tier and the pins become hollow too, for an even lighter build. Chains with no such letters in the name at all use solid pins and solid side plates throughout — the sturdiest and most affordable option. As more material is machined away, weight drops and price rises, so you can choose the tier that matches how much you're willing to spend to save grams.\u003c\/p\u003e\n\u003ch3\u003eWhy SUMC?\u003c\/h3\u003e\n\u003cp\u003eSUMC's NCP nano plating resists corrosion and temperature extremes while lubricating itself as you ride. Every chain passes 1000+ hours of salt-spray testing and ships in a wide range of finish colors, including this Aurum gold, so your drivetrain performs and looks the part.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:20px 0;\"\u003e\n\u003ctr style=\"background:#f4f4f4;\"\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003e\u003cb\u003eSpeed\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003e11-Speed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003e\u003cb\u003eCompatibility\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003eShimano \u0026amp; SRAM 11-speed HG-pattern drivetrains\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#f4f4f4;\"\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003e\u003cb\u003eChain Pitch\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003e1\/2\" x 11\/128\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003e\u003cb\u003eFinish\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003eAurum (Gold)\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr style=\"background:#f4f4f4;\"\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003e\u003cb\u003eLinks\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003e116\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp style=\"font-size:12px;color:#9a9a9a;border-top:1px solid #e5e5e5;padding-top:10px;\"\u003eSKU: SMC-SX11EL-GL\u003c\/p\u003e","brand":"SUMC","offers":[{"title":"Default Title","offer_id":67571224314160,"sku":"SMC-SX11EL-GL","price":4700.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/7585\/0544\/files\/31_3819318a-bc7a-40ba-b66a-6b3d9b0a0fef.png?v=1787376020","url":"https:\/\/www.dogoodco.in\/products\/sumc-sx11el-chain-11-speed-aurum","provider":"DoGoodCo","version":"1.0","type":"link"}