{"product_id":"sumc-sx12el-chain-12-speed-forge-glow","title":"SUMC SX12EL Chain 12 Speed Forge Glow","description":"\u003cp style=\"text-transform:uppercase;letter-spacing:2px;font-size:12px;color:#8a8a8a;font-weight:700;\"\u003eSUMC · 12-SPEED EL CHAIN\u003c\/p\u003e\n\u003ch2\u003eForge Glow Rainbow Finish, Color That Keeps Riding\u003c\/h2\u003e\n\u003cp\u003eA vivid rainbow nano-plated chain for riders who want their drivetrain to turn heads while shrugging off rust and grime.\u003c\/p\u003e\n\u003cdiv style=\"background:#f4f4f4;border-radius:10px;padding:20px 24px;text-align:center;margin:20px 0;\"\u003e\n\u003cdiv style=\"font-size:32px;font-weight:800;\"\u003e10,000 KM\u003c\/div\u003e\n\u003cdiv style=\"text-transform:uppercase;letter-spacing:1px;font-size:12px;color:#8a8a8a;\"\u003eRated Riding Distance, Oil-Sealed Pins\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:20px 0;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"width:50%;border:1px solid #e5e5e5;padding:16px;vertical-align:top;\"\u003e\n\u003cdiv style=\"font-size:20px;\"\u003e✨\u003c\/div\u003e\n\u003cb\u003eNCP Nano Composite Plating\u003c\/b\u003e\u003cp style=\"color:#8a8a8a;font-size:13px;margin:4px 0 0;\"\u003eStable from -100°C to 260°C, resists organic solvents, self-lubricating, non-stick and easy to clean. Certified to ISO 9633-2001, JIS D9417-2004 and EN ISO 4210:2014.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width:50%;border:1px solid #e5e5e5;padding:16px;vertical-align:top;\"\u003e\n\u003cdiv style=\"font-size:20px;\"\u003e💧\u003c\/div\u003e\n\u003cb\u003eOil-Sealed Pins\u003c\/b\u003e\u003cp style=\"color:#8a8a8a;font-size:13px;margin:4px 0 0;\"\u003ePatented O-ring seals keep lubricant inside every roller, rated for up to 10,000km of riding.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch3\u003eWhat \"EL\" Means in the Name\u003c\/h3\u003e\n\u003cp\u003eSUMC's tier naming describes exactly how a chain is machined. This is an \u003cstrong\u003eEL\u003c\/strong\u003e chain — the side plates have cut-outs, but the pins are solid (not hollow). Step up to the \u003cstrong\u003eSL (Super Light)\u003c\/strong\u003e tier and the pins become hollow too, for an even lighter build. Chains with no such letters in the name at all use solid pins and solid side plates throughout — the sturdiest and most affordable option. As more material is machined away, weight drops and price rises, so you can choose the tier that matches how much you're willing to spend to save grams.\u003c\/p\u003e\n\u003ch3\u003eWhy SUMC?\u003c\/h3\u003e\n\u003cp\u003eSUMC's NCP nano plating gives this chain a wide temperature tolerance and a self-lubricating surface that fights corrosion and grime. Combined with oil-sealed pins rated to 10,000km and a 4-micron anti-corrosion coating tested through 1000+ hours of salt spray, this chain keeps its rainbow shimmer running clean, mile after mile.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:20px 0;\"\u003e\n\u003ctr style=\"background:#f4f4f4;\"\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003e\u003cb\u003eSpeed\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003e12-Speed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003e\u003cb\u003eCompatibility\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003eShimano \u0026amp; SRAM 12-speed HG-pattern drivetrains\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#f4f4f4;\"\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003e\u003cb\u003eChain Pitch\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003e1\/2\" x 11\/128\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003e\u003cb\u003eFinish\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003eForge Glow\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#f4f4f4;\"\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003e\u003cb\u003eLinks\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;\"\u003e126\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp style=\"font-size:12px;color:#9a9a9a;border-top:1px solid #e5e5e5;padding-top:10px;\"\u003eSKU: SMC-SX12EL-RNBW\u003c\/p\u003e","brand":"SUMC","offers":[{"title":"Default Title","offer_id":67571215171888,"sku":"SMC-SX12EL-RNBW","price":4500.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/7585\/0544\/files\/SX12_El_eb64ae75-a80e-4405-9d77-69ea61eacd9c.png?v=1787378166","url":"https:\/\/www.dogoodco.in\/products\/sumc-sx12el-chain-12-speed-forge-glow","provider":"DoGoodCo","version":"1.0","type":"link"}